Q4 2020 Performance of Top iOS Self-Therapy & Journaling Apps in the US

In the fourth quarter of 2020, the self-therapy and journaling app category on the iOS platform saw significant user engagement and revenue generation in the United States. Sensor Tower provides an in-depth look at the trends of the top five applications in this segment.

I am - Daily Affirmations by Monkey Taps showed a notable uptick, with downloads surging from 21K to 70K and weekly active users increasing from 80K to nearly 150K by the end of December. The revenue followed a similar trajectory, peaking at $105K in the last week of December.

Alan Mind Daily Journal also experienced growth, with downloads almost doubling from 8K to 40K and active users rising from 24K to 70K in the same period. Revenue for Alan Mind Daily Journal peaked at approximately $32K in the final week of 2020.

Fabulous: Daily Habit Tracker, published by Fabulous from France, saw a steady increase in weekly active users, from 181K to 187K, along with a revenue boost from $38K to $55K. Downloads grew from 16K in late September to over 31K by year-end.

Productive - Habit Tracker from Apalon Apps, based in Belarus, demonstrated a more fluctuating pattern. Downloads ranged between 11K and 16K, with weekly active users seeing a slight rise from 82K to 80K by December's end. Revenue figures showed a modest increase from $18K to $22K.

Lastly, Breeze: Mental Health by Basenji Apps also displayed promising growth, with downloads escalating from 7K to 33K and active users climbing from 14K to over 63K. Revenue figures rose from $4K to $18K in the final week of the quarter.

For more detailed insights and data, Sensor Tower's platform provides comprehensive analysis of app performance across various metrics and timeframes.